Social Media Marketing
Social Media Marketing In The Outdoor & 4×4 Industry
Business marketing has dramatically evolved over that past decade with the introduction of social media. Long gone are the days where marketing your brand or business meant having an aggressive-proactive outbound approach; instead marketers have had to figure out a way to be more reactive with inbound marketing. In other words, rather than pursuing outbound marketing methods to push a message to the masses, inbound marketing techniques has realigned focus towards marketing a brand or business by being more accessible to those people who already have an interest in your industry.
Marketing with social media evolved into this – instead of meeting customers where you want them to be, meet them where they already are: the Internet.
Facts about Social Media
Social media has changed the way we communicate, gather and share information, and given rise to a connected global society.
At any given moment, there are approximately 2 billion people online, with around 23% of the total time spent on browsing or interacting within social media sites, and at least 53% of individuals who are active on social media sites follow a brand. 72% of adults online use social media, so as more and more people begin to use smartphones and tablets, the use of internet will keep growing, which means more and more people expect brands to have an online presence.
Advantages of Using Social Media Marketing
Today, social media marketing has allowed start-ups and established companies to gain attention without having to spend millions of dollars on advertisements. With over 90% of marketing executives utilizing social media as part of their marketing strategies, not only does social media manage to significantly reduce marketing expenses and the time needed to market products and services, it also increased the effectiveness of marketing and overall customer satisfaction.
Another advantage to using social media marketing is how it creates a bigger opportunity to convert customers, track conversion rates and how effective a marketing campaign is through analytics. Brands also have the ability to humanize their brand through social media interactions, which in turn can help with building brand presence online, which ultimately leads to higher conversion rates.
The Future of Social Media Marketing
As long as the internet exists, social media will remain an important part of marketing strategies.
The role of the marketer has evolved with the rise of social media, and with it, the role of the consumer changed too. Consumers quickly realized that they could talk back to brands who had been talking at them their whole lives. The future of social media now lies in customer experience management, and a big part of this is providing great customer service through social channels.
The types of content that brands use to engage consumers on social media will continue to evolve as well, but no matter what direction it goes in one thing is clear: effective social media marketing is about building relationships with your audience.
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